Heuristic
Leadership: How to communicate a Global message according to Gestalt Principles?
Heuristic leadership consists of dynamic combination of mindset, behaviors, and skills that are employed to change and enhance the world through the use of technology.
Heuristic leadership consists of dynamic combination of mindset, behaviors, and skills that are employed to change and enhance the world through the use of technology.
Global Awareness is the
sum of the different global events that are ongoing at every moment. It may
also have implications for where people focus on communication messages; the
whole or the parts. If people from eastern cultures are receiving the same
messages as those from western cultures be aware they may be focused on the
context much more than the object.
Gestalt states that every stimulus is
perceived in its most simple form. Gestalt theorists followed the basic
principle that the whole is greater than the sum of its parts. In viewing the
"whole," a cognitive process takes place – the mind makes a leap from
comprehending the parts to realizing the whole.
We visually and psychologically attempt to make
order out of chaos, to create harmony or structure from seemingly disconnected
bits of information.
While we plan to communicate a Global message we have to consider 2 Communication different approaches:
There are two main way of thinking about the self;
Individualist: a focus on the person as an
independent entity in the world or culture.
Collectivist: a focus on the individual is
part of the whole system.
People from independent cultures tend to think of themselves
as autonomous and unique, and they value freedom and self-expression.
Individuals from collectivist cultures tend to value social harmony, conformity, and adherence to group norms. These cultural differences can influence memory and even perception.
Individuals from collectivist cultures tend to value social harmony, conformity, and adherence to group norms. These cultural differences can influence memory and even perception.
This principle shows our perceptual tendency to
separate whole figures from their backgrounds based on one or more of a number
of possible variables, such as contrast, color, size, etc. A simple issue
may have only one message. In a complex issue there will be several messages to
notice. As we look from one to another they each become one message in
turn.
Everything that is not message is
ground. As our attention shifts, the ground also shifts so that an issue
can go from message to ground and then back.
Ground is sometimes thought of as background or
negative space.
Figure-ground refers to the relationship
between a message and its issue. Sometimes the relationship is stable, meaning
that it is easy to pick out the message from the issue.
Other times the relationship is unstable,
meaning it is difficult to pick out the message from the issue. Rarely, the
relationship is ambiguous, meaning that the message could be the ground or
vice-versa.
Clearly differentiate between message and issue
in order to focus attention and minimize perceptual confusion.
Avoid Camouflage: camouflage is the
deliberate alteration of message-issue so that the message blends into the
issue.
People from the independent cultures focused on the object in the picture while those from collectivist cultures focused more on the picture as a whole, taking in the background as well as the object.
Are your Global performance message is absolute or relative?
Some cultures will find it harder to identify with one over the other. The same will go for other business measures and ideas about what is important in, for example, a plan, the relative or the absolute success.
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